Breweries often educate bar staff on proper line-cleaning practices and encourage them to use certified cleaners to follow industry standards (every 2-4 weeks is a typical recommendation). 

Preserves Beer Flavour

Dirty lines can harbor beerstone, yeast, mold, and bacteria that alter the taste and aroma of beer. If the beer tastes off, customers often blame the brewery, not the bar, damaging the brewery’s reputation.

Ensures Consistency

Breweries work hard to craft beer with specific flavors and qualities. Dirty draught lines compromise that consistency, causing beer to taste different than intended.

Protects Brand Reputation

If a customer has a bad experience with a breweries beer due to dirty lines, they may avoid that brewery in the future. Maintaining clean lines ensures the beer is served as intended, preserving customer trust in the brand.

Improves Bar and Brewery Relationships

By emphasizing the importance of clean draught lines, breweries help bars serve their product at its best. This fosters mutual respect and strengthens the partnership between the brewery and the bar.

Breweries should insist that bars clean their draught lines regularly because it directly impacts the quality of the beer served, the breweries reputation and the overall customer experience. Some even provide funding for maintaining clean lines at your establishment, ensuring their beer is always consistent. Ask your brewery rep for more information regarding this.